Selected results from earlier leadership roles and client work
My work has spanned B2B and consumer businesses, established brands, growing companies, and organizations facing difficult strategic choices.
The industries and assignments have varied, but the work has usually involved the same underlying challenge: creating clearer market direction and connecting strategy to measurable business outcomes.
These results reflect work I helped shape alongside leadership teams, colleagues, agencies, and other partners.
Representative outcomes
The specific assignments differed, but each required clearer choices, stronger positioning, and disciplined market execution.
HoMedics
Strengthening growth strategy in a competitive retail category.
HoMedics needed stronger growth in an environment where visibility, positioning, retail support, and shelf presence all mattered.
I helped shape the strategy and market-facing work that contributed to stronger growth and greater retail presence.
22% growth from Q1 to Q3, alongside an 18% increase in shelf footprint.
Whirlpool
Building share in a category where differentiation mattered.
Whirlpool’s jetted bath line needed a stronger market position and a clearer path to growth in a competitive category.
I helped shape the strategic direction that supported stronger differentiation and market-share growth.
11% market share within 18 months.
Consumers Credit Union
Supporting growth through stronger market direction.
Consumers Credit Union needed clearer market-facing direction and strategic support for continued growth.
I helped shape work that contributed to stronger business performance and more effective growth direction.
18% annual asset growth.
Osborn & Barr
Driving growth through sharper positioning and new-business success.
At Osborn & Barr, the challenge was not simply execution. It was growth.
I contributed to strategic and market-facing work that helped win new business and strengthen the agency’s position in the categories it served.
$6.5 million in new billings, along with meaningful share gains in key sectors.
Better results begin with clearer decisions
The companies, markets, and assignments have varied, but the underlying work has remained consistent: clarify the direction, strengthen the position, focus the priorities, and connect strategy to measurable business outcomes.
A short conversation can help determine where clearer thinking could have the greatest impact on your business.
Steve Kunkel
Strategic Business Advisor
kunkel.sk@gmail.com
512-663-1121