Strategic advisory for companies that need clearer direction
Strong companies can become harder to explain, differentiate, and align around as they grow. Capabilities expand. Priorities multiply. Proof gets scattered. Leadership, sales, marketing, and operations may begin working from different assumptions.
I help founder-led B2B companies identify where that drift is weakening growth and make the strategic decisions needed to restore clarity, alignment, and market confidence.
The work can begin with a focused assessment, a 90-day reset, or ongoing strategic advisory.
Three ways to work together
The right engagement depends on how clearly the problem is understood and how deeply it runs.
Market Visibility Risk Assessment
A focused diagnostic for companies that are unsure whether buyers can find, understand, trust, and shortlist them during early research.
The assessment reviews how the company appears on its website, among competitors, in visible evidence, in search behavior, in referrals, and through AI-assisted discovery.
Best when the issue appears bigger than the website, but leadership is not ready for a full strategic reset.
10 business days · $5,000 flat fee
90-Day Strategic Reset
A leadership-level engagement for companies that need to clarify where they win, what buyers need to believe, which proof matters, what priorities deserve focus, and what the business should stop chasing.
The work connects positioning, differentiation, proof, leadership alignment, sales usefulness, market visibility, and practical execution priorities.
Best when growth has made the company harder to explain, differentiate, defend, or align around.
90 days · $45,000 flat fee
Ongoing Strategic Advisory
Sustained senior-level marketing and market strategy guidance without hiring a full-time CMO.
The advisory relationship keeps positioning, messaging, buyer visibility, sales usefulness, vendors, execution priorities, and leadership decisions connected over time.
Best when the company needs consistent strategic ownership, judgment, and direction.
Starts at $3,000 per month · Three-month minimum
What this work helps leadership do
The value is not more marketing output. It is better strategic judgment about what the company should say, prove, prioritize, and stop doing.
• Clarify where the company is strongest and where it should compete
• Align leadership, sales, marketing, and operations around a clearer direction
• Strengthen positioning and differentiation
• Make important proof easier for buyers and sales to find and use
• Decide which website, visibility, and market issues deserve attention first
• Reduce activity that is not connected to business priorities
Clarity should lead to better decisions. Better decisions should lead to more disciplined execution.
Not sure where to start?
That is what the first conversation is for. We can determine whether the issue calls for a focused Market Visibility Risk Assessment, a 90-Day Strategic Reset, or ongoing strategic advisory.
Steve Kunkel
Strategic Business Advisor
kunkel.sk@gmail.com
512-663-1121